酒店管理課程的「俱樂部管理」科目非常榮幸邀請了澳門旗袍會創始人、江門僑媛會會長陳素燕博士擔任客席講師，以「從文化到社群：現代女性社團的創建、運營與價值創造」為題分享實踐經驗與見解。
陳博士首先探討文化符號與社群力量如何相輔相成。她生動地闡述旗袍如何從個人服飾演變為凝聚女性的重要文化符號，強調在東西文化交融的澳門，旗袍不僅承載中華傳統美學，更成為連接古今、向世界傳播中華文化的橋樑。
陳博士細膩地說道「一襲旗袍承載著中華五千年文明」。她表示2016年創立澳門旗袍會的初衷，正是要讓這種美成為連結人心的紐帶，尤其匯聚社會各領域具影響力的女性。該會響應澳門「以中華文化為主流、多元文化共存的交流合作基地」定位，八年來始終堅持推動旗袍文化、傳承中華美學的創會使命。
與此同時，陳博士還介紹了於2024年6月成立的江門僑媛會。她解析兩個社團的差異化運營模式：澳門旗袍會側重國際化展示，而江門僑媛會則強調「情感連結與在地參與」，通過技能培訓、資源共享等方式，助力僑界女性回歸故里並為家鄉建設注入新活力。
這兩社團亦積極開展特色慈善工作。澳門旗袍會定期捐款捐物關懷特殊需要群體，江門僑媛會則推創新慈善模式，通過支持會員企業拓展市場實現公益效能最大化。
陳博士還分享其在健康產業領域的實踐經驗，旗下企業正探索將傳統養生文化與現代旅遊產業結合，為「旅遊+大健康」產業提供新思路。
作為成功企業家與社群領袖，陳博士分享平衡工作與生活的要訣在於「聚焦核心目標」與「團隊協作共進」。她強調與其事必躬親，不如專注關鍵目標，「真正的平衡是懂得選擇與信任，團隊協作能解放個人時間」。
問答環節中，學生們就文化傳承與社群管理積極提問。有學生表示：「陳博士的分享讓我們看到傳統文化如何與現代社會接軌，這對未來職業發展很有啟發」。
Club Management Guest lecture: Insights on Socialites in Feminine Cultural Legacy
We are greatly honored to invite Dr. Vivian Chan, founder of the Macao Qipao Society and president of the Jiangmen Overseas Chinese Women Association to share her practical experience and insights. The guest lecture titled “From Culture to Community: The Establishment, Operation, and Value Creation of Modern Women’s Associations”, for Year 2 students of the Hotel Management Programme (Chinese medium) in the Club Management course.
Dr. Chan began by explaining how the Qipao has evolved from personal clothing into an important cultural symbol that brings women together. She emphasized that in Macao—a city where Eastern and Western cultures blend—the Qipao not only represents traditional Chinese aesthetics but also serves as a cultural bridge connecting the past and the present as well as spreading Chinese culture to the world.
“A single Qipao carries five thousand years of Chinese civilization,” Dr. Chan said. She explained the main purpose of establishing the Macao Qipao Society in 2016 was to connect people, especially women in society and in support to Macao’s role as a “base for Chinese cultural exchange.” Over the past eight years, the club has stayed true to its mission of promoting Qipao culture and preserving Chinese aesthetics.
Meanwhile, Dr. Chan also introduced the Jiangmen Overseas Chinese Women Association, which was established in June 2024. She explained that this association operates differently from the Macao Qipao Society. While the Qipao Society has an international focus, the Jiangmen Association emphasizes “emotional connection and local engagement.” It helps overseas Chinese women through skills training, resource sharing, and others .
Both clubs have also done meaningful charity work. The Macau Qipao Society regularly donates money and helped people with special needs. The Jiangmen Overseas Chinese Women Association uses creative charity models to support members’ businesses .
Besides, Dr. Chan imparted about her work in the health and wellness industry. She led companies to explore new ways to combine traditional wellness with modern tourism, offering fresh ideas for the “tourism + wellness” industry.
As a successful enterpreneur and community leader, Dr. Chan shared her advice on balancing work and life. She supports the ideas of “focusing on what matters most” and “working as a team.” She stressed that instead of trying to do everything, it is better to concentrate on key goals. “True balance is about making choices and trusting others. Teamwork can help free up your time,” she said.
During the Q&A session, students asked many questions about cultural legacy and community management. One student said, “Dr. Chan’s lecture showed us how cultural traditions can adapt to modern times. This is very helpful for our future careers.”
