• to build up students' knowledge and experience on place-making, destination-shaping, and attractions and theme parks management..
• to enlighten students with examples of how to turn “customers” to “fans”.
• to educate student’s about the importance and power of brand management.
• to develop students' interpersonal skills and team spirit through international exchange activities.

Programme fee: EUR2,284 (to be settled online by Visa / MasterCard)

The above fee covers the following during the programme dates:

1. Instructor and coordination services;
2. Twin-sharing bedroom accommodation in Apollo Hotel Breda City Centre, with daily breakfast (for 11 nights; check-in on 03 July, check-out on 14 July);
3. Group transfer from Apollo Hotel Breda City Centre to Amsterdam Schiphol Airport on 14 July (time to be confirmed);
4. Group transportation per stated in the agenda;
5. Meals addressed in the agenda;
6. All organised visits and group activities;
7. Certificate of Attendance.

Other self-arrangements
(not covered by the programme fee)

• Travelling to and from the destination city;
• Travelling to Apollo Hotel Breda City Centre from port of arrival;
• Transportation not stated in the agenda;
• Meals not addressed in the agenda;
• Travel insurance policy covering travel and programme period;
• Short-stay visa, if necessary;
• Miscellaneous individual expenses.

• Formal / business attire is required for welcoming dinner and closing ceremony.
• Business attire is recommended for presentations.
• Business-casual is good enough for most lectures, visits and excursions.
• Revealing or obscene outfit must be avoided at all times.